Understanding Reflexive Reaction to Speech and the Elaboration Likelihood Model of Persuasion
“He who dictates and formulates the words and phrases we use, he who is master of the press and radio, is master of the mind.” (Meerloo, 1961, p. 28) To what extent does language shape and guide human behavior? Do the words we use and hear every day, produce automatic, reflexive attitudes which govern … Read more