Cognitive Dissonance in American Voters

Cognitive Dissonance in American Voters This paper will focus on the attitudes of American voters in relation to their preferred candidate in the upcoming 2020 presidential election. Many American voters are fiercely partisan and will vote for the party they identify with whether the candidate in question truly espouses the values of the voters or … Read more

Understanding CRT Research: Creating a Nuanced Perception of Racism in America

Nothing will drive a person crazy on a Sunday morning like reading up on some good old Critical Race Theory research. I find it both fascinating and disturbing at the same time. Fascinating in the sense that the theory itself has become so adept at turning everything into an issue of structural racism, and troubling … Read more

The Use of Entertainment and the Elaboration Likelihood Model of Persuasion in Education

  “At this very moment in our country, an elaborate research project into motivation is going on, whose object is to find out why and what the buyer likes to buy. What makes him tick? The aim is to bypass the resistance barriers to the buying public.” (Meerloo, 1956, p. 67) Americans are rapidly awakening … Read more

Understanding the Tenets Driving Critical Race Research in Medicine

    Last week, Fox News ran a story about Critical Race Theory being a part of the curriculum in several of the nation’s top medical schools. This is not surprising, as CRT itself is a theoretical research model used to examine the so-called – structural systems of discrimination – which oppress minorities in America. … Read more

Understanding the Nature of Propaganda: The Elaboration Likelihood Model of Persuasion

  Americans need to make up their minds and decide if they want to take charge of their destinies or continue to be propagandized by a government dedicated to gaining compliance with the globalist agenda. Most people go on with their daily lives, giving no thought to the reality that their attitudes and opinions towards … Read more

Pandemic Amnesty my Rear-End: A Review of Covid Messaging and the Elaboration Likelihood Model of Persuasion

    Americans are still suffering the consequences of the Covid-19 pandemic. The Supply Chain is broken, inflation is out of control, businesses were destroyed, children are behind in school, millions either lost their jobs or were forced to get vaccinated, and most tragically, many Americans still believe it was real. While people are trying … Read more

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