Controlling the Perceptions of the Covid-19 Vaccine

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As a writer, I have spent countless hours studying the processes of social change. As a student in a social work program, I was told my political conservatism and attitudes against social justice and white privilege made me unfit for the profession. According to my professor, all social workers leaned to the left and a belief in socialism is essential. The field of social work couldn’t exist, after all, without heavy-handed government and its power to redistribute wealth. While I was able to hang in long enough to complete the undergraduate degree, I was ultimately denied the master’s for these same reasons, despite having a 3.5 GPA. These programs were dominated by radical leftists who hated America. I gained great insight into left-wing thinking as I learned that there is nothing they won’t do, and no lie they won’t tell to push their agenda. I spent the following years writing about Saul Alinsky, white privilege, Marxism, and Critical Race Theory. In 2019, I enrolled in Liberty University’s Master of Professional Writing Program. The last class I took was a communications class on the psychology of persuasion. This changed my entire perspective. Just as communications studies began replacing propaganda analysis in the early 1900s, my focus also shifted to the cognitive processes involved in persuasive communications. Particularly when it comes to media.

Many Americans are awakening to the reality that the mainstream media is pushing a biased agenda and leans heavily to the democratic left. “The news media,” according to the book Media Effects: Advances in Theory and Research, “exert significant influence on our perceptions of what are the most salient issues of the day.” Unfortunately, too many Americans fail to see that all mainstream news, even Fox, is working to form perceptions and shape public opinion. According to the book The Manufacture of Consent: The Political Economy of the Mass Media, mainstream news operates under something called the Propaganda Model. The media’s job, according to Chomsky and Herman, is to “inculcate individuals with the values, beliefs, and codes of behavior that will integrate them into the institutional structures of the larger society.”

While Fox appears to be conservative, their deviation from the mainstream agenda is allowed to give the illusion of conflict. Haven’t you ever noticed there are certain issues that Fox pushes just as hard as left-wing networks? Covid-19 and the vaccine are great examples. While Fox may be working to create the perception they are against mandates, they still treat the vaccine, and how fast it was manufactured, as a good thing. You also have many prominent media and government figures, as another example, arguing against mandates but at the same time, admitting that they have received the shot. Even Donald Trump is encouraging people to get vaccinated. This is an attempt to persuade Americans into compliance. This will be discussed in greater detail later.

“The beauty of the system, however, is that such dissent and inconvenient information are within bounds and at the margins so that while their presence shows that the system is not monolithic, they are not large enough to interfere unduly with the domination of the official agenda.” (Chomsky & Herman, 1988)

What is the larger agenda? Compliance with the Covid-19 narrative.

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