From my upcoming book “Without a Shot Indeed: How Social Science and the Arts of Persuasion Induced Compliance with Tyranny.”

According to a study entitled Appealing to fear: A meta-analysis of fear appeal effectiveness and theories,[1] fear messages are most effective when presented with an efficacy statement and the perception of being highly vulnerable to the perceived danger. An efficacy statement is the suggestion of a desired course of action which is said to alleviate … Read more


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