Gaining Compliance: Understanding the Dynamics of the Fear-Then-Relief Principle
“Devising an effective fear appeal is to some extent an art, but it is an art that requires a scientist’s appreciation of the intricacies of human behavior. (Perloff, Dynamics of Persuasion, p. 394) It isn’t often that I stare at a blank screen, not knowing how to start an article. Many writers speak of something … Read more